Iowa-UConn WBB is ESPN’s most-viewed basketball game … ever. And it’s ESPN’s second-biggest audience for a non-football game … ever.
Viewership record once again! Caitlin Clark's Iowa vs UConn was seen by 14 Million people
NCAASunday, 07 April 2024 at 09:29
Friday night's matchup between Iowa and UConn was absolutely amazing. Both teams fought until the end, playing at a very high level aiming to reach the NCAA finals. Caitlin Clark came up huge in the second half to help her team survive UConn. This thrilling matchup set a new benchmark in women's college basketball viewership.
According to Nielsen, a media research company that's specialized in measurig big audiences, the game garnered a staggering 7.1 rating and drew in an impressive 14.2 million viewers combined on ESPN and ESPN2. This marks the highest viewership ever recorded for a NCAA women's basketball game, highlighting the growing popularity and appeal of the sport.
The game also claims to be ESPN's most watched basketball game to date, including NBA games. The showdown ranked as the third most-watched basketball game in the past two years, only behind last Sunday's NC State-Duke matchup and last year's UConn-San Diego State title game.
South Carolina defeated NC State earlier, making its contribution building up the scenario for the premier duel. The game was viewed by 7.1 million spectators and had a 3.1 rating.
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Women's basketball might be beginning a new golden age. The amount of talent and drive displayed throughout this March Madness cemented the sport as perhaps a new instant classic among fans. Only one more game to go: South Carolina vs Iowa this Sunday, the game begins at 3:00 PM ET and we can expect another record breaking afternoon with more audience being captivated.
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