BREAKING: NBA commissioner Adam Silver is finalizing a contract extension that’s expected to take him through the end of the decade, sources tell ESPN.
Adam Silver will continue as the NBA's commissioner until the end of the decade
NBATuesday, 30 January 2024 at 01:00
This past weekend it was reported that commissioner Adam Silver was finalizing the details for a contract extension. Throughout these years, commissioner Silver has build up a reputation of consensus and dialogue, pivotal for his relationship with the players. In addition to the players, Silver also enjoys the support of team owners and media members. This will be the first step to then focus on expanding the NBA, extending the league's global reach and increasing its market presence.
The league's next media rights deal could be more diverse, as it is expected to include more partners than the current ESPN/ABC and TNT Sports.
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Many anticipate that the NBA could explore deals with online streaming services such as Amazon Prime, Netflix or Apple Plus, reflecting evolving media consumption habits.
In addition, it has been suggested that the new deal could be shorter than the current nine-year pact with ESPN/ABC and TNT Sports.
The possibility of a five-year contract would allow Silver to lead a second set of media rights negotiations before his next contract extension expires, demonstrating his continued commitment to the NBA's long-term evolution and prosperity in the changing media landscape.
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