The new generation of players is here: Jayson Tatum passed LeBron James in jersey's sold this season

Jayson Tatum was drafted by the Boston Celtics in 2017. His career has been amazing so far, establishing himself as a top player in the league, already leading Boston to the 2022 Finals. Now, the NBA released the official top-selling jerseys for the half of this current season, and Tatum is at the number 2 spot, surpassing LeBron and being only to Stephen Curry.

With his fifth consecutive All-Star appearance and his fourth consecutive start at the event next month in Indiana, Tatum has already established himself as an NBA superstar.

He also holds the only record in league history for increasing his averages in points, rebounds and assists in each of his first six seasons.

Despite his outstanding achievements, the 25-year-old experienced a moment of astonishment when he saw his name ahead of the legendary LeBron James in second place on the list of best-selling jerseys. This fact underscores Tatum's growing popularity, which seems to be steadily on the rise.

Tatum's popularity isn't just limited to jerseys. The Celtics, one of the league's most beloved teams, have been second only to the Lakers in team merchandise sales during the first half of the season, according to the NBA.

With an impressive record of 36 wins and 11 losses, leading the NBA, Tatum stands as the undisputed leader on a team looking to clinch the NBA title in June. If he and his teammates achieve this goal, Tatum's popularity could soar even higher, perhaps challenging Curry for the top spot.